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Branding: Pick the perfect color palette
Branding, Design

Brand Colors – Picking the Perfect Palette

January 14, 2020
By Chryssi

Emotions are powerful when it comes to making decisions and so, as a brand, you want to make sure that you are connecting emotionally to your customers.

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Brand Identity
Branding

Brand Identity – Why Your Brand Needs More than Just a Logo

January 3, 2020
By Chryssi

When starting a new business, or looking to refresh an existing one, many business owners focus solely on creating a new logo. The logo definitely plays a pivotal role in your brand, but other accompanying graphic elements are needed

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Categories

  • Branding (2)
  • Design (4)
  • Free Downloads (1)
  • Typography (2)
  • UI/UX (1)
  • Web (1)
  • Web Design (1)

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  • Branding: Pick the perfect color palette
    Brand Colors – Picking the Perfect Palette

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We do admit that up until a few years ago, in true We do admit that up until a few years ago, in true type snob fashion, we would avoid free fonts like a bad sparkling wine (ok, so this is probably not true because even bad sparkling wine is a good time, but you get the idea). ⠀⠀⠀⠀⠀⠀⠀⠀⠀
Generally, a lot of free fonts lack the quality and craftsmanship of commercial fonts and it’s always preferable to support type designers by purchasing fonts. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
However, when on a more limited budget, there are now free font alternatives that we recommend on occasion when establishing font systems, particularly for web-based applications.
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Google Fonts is great resource for free fonts – their collection of type families contains many beautifully designed web-friendly options. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
If you’re looking for something elegant and sophisticated, here are five Google font pairings that we recommend using!
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#fontstyle #fontfriday #googlefonts #fontlove #typography #typographyinspiration #typelove #typematters #serif #typeyeah #graphicdesigner #thatsdarlingmovement #fontcandy #graphicdesigners #branddesigner #smallbizowner #communityovercompetition #beingboss #elegantfonts #ladybosslifestyle #logoinspire #logomaker #girlbosslife #designstudios #designlifestyle #typematters #minimallove #editorialdesign #creativelifehappylife #freelancelifestyle
Plant Love Boutique was born out of a love of cute Plant Love Boutique was born out of a love of cute and quirky illustrations and all things food, especially plant-based! We opened this Etsy shop to help spread plant-based love with adorable t-shirts and sweaters, baby onesies, wall art, mugs, tote bags and phone cases, all designed by Chroma.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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#avocado #avocadotoast #vegan #vegansofig #healthy #whatveganswear #veganshirt #veganclothing #veganfashion #veganclothes #plantbased #plantpowered #govegan #veganlife #vegansofinstagram  #graphictee #shirtoftheday #etsy #etsyfinds #creativelifehappylife #shopindie #designfeed #designdetails #creativeeveryday #Makersmovement #modernlogo #designstudios #smallbusinessowner #creativebizowner #creativebusinessowner
As a brand, it's important to maintain consistency As a brand, it's important to maintain consistency by sticking to using your brand's color palette. However, sometimes certain collateral may require a momentary shift in the color scheme. Adding in some additional seasonal colors to provide more depth to your brand collateral is a-ok, as long it complements and does not dramatically conflict with your primary color palette. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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In this case, our beauty and skincare client's primary brand colors are black, white and pale gray - incorporating some pops of color in dynamic shapes brings more visual interest to this wintery themed digital newsletter, while still staying true to the brand.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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#designtips #designstudios #smallbusinessowner #creativebizowner #creativebusinessowner #communityovercompetition #smallbusiness #webdesigner #brandstylist #brandingdesigner #creativebusiness #blogdesigner #creativeentrepreneur #thebrandstylist #gettowork  #betterbranding #mypantonestory #designerlife #brandidentity #webdesign #dontquityourdaydream  #customlogos #cleandesign #designlifestyle #workanywhere #smallbusinesslove #progressoverperfection #thiscreativelife #freelancelifestyle #montrealsmallbusiness
At Chroma, every brand we launch comes with a docu At Chroma, every brand we launch comes with a document that will summarize all of your brand identity components in one place, with clear instructions on how and when to use each element. It’s an easy reference point to pass on to anyone who creates something new for your business in the future, to ensure that everything stays on brand.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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#modernlogo #designstudios #smallbusinessowner #creativebizowner #creativebusinessowner #communityovercompetition #smallbusiness #webdesigner #brandstylist #brandingdesigner #typographydesign #typographydaily #logotype #logotips #businesslogo #logobrand #minimallogo #designstylist #logodesigner #logodesigns #creativepreneur #brandlogo #visualidentity #designfeed #designdetails #creativeeveryday #Makersmovement #brandguidelines #styleguide #montrealsmallbusiness
Minimalist wedding invitations - yay or nay?⠀⠀ Minimalist wedding invitations - yay or nay?⠀⠀⠀⠀⠀⠀⠀⠀⠀
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It's a big yay for us - we love a perfect mix of typography, minimal graphic elements and elegant white space.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Here is another peek at Chryssi's "Villa" wedding invitation, featured in our last post and sold at Minted.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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#minted #mintedweddings #mintedartist #invitations #entrepreneur #entrepreneurlifestyle #eventplanner #stationery #wedding #smallbusinessowner #creativebusinessowner #stationerydesign #weddinginspo #weddingstyle #weddinginspiration #engagedcouple #invite #weddingplanner #weddingfeature #weddingphotoshoot #weddingphotography #flashesofdelight #flatlay #creativelifehappylife #modernwedding #pursuepretty #entrepreneursofinstagram #girlboss #ladybosslifestyle #madebymoyo
Through our carefully crafted, refined and holisti Through our carefully crafted, refined and holistic custom branding approach, we’ll collaborate to transform your vision in a captivating and strategic identity that expresses the unique attributes of your company and appeals to your ideal clients.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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#modernlogo #designstudios #smallbusinessowner #creativebizowner #creativebusinessowner #communityovercompetition #smallbusiness #webdesigner #brandstylist #brandingdesigner #creativebusiness #blogdesigner #creativeentrepreneur #thebrandstylist #gettowork  #betterbranding #mypantonestory #designerlife #brandidentity #webdesign #dontquityourdaydream  #customlogos #cleandesign #designlifestyle #workanywhere #smallbusinesslove #progressoverperfection #thiscreativelife #freelancelifestyle #montrealsmallbusiness

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