A Handy Guide To Common Logo File Formats

A Handy Guide To Common Logo File Formats

Whether you’re a designer or a business owner, understanding the different types of logo files and where to use what can sometimes get a little bit confusing. To make this easier for everyone, we’ve compiled a handy explanation of the various formats and recommendations for when to use which format!

First – a quick look at raster vs vector files.

What is a raster file?
A raster file is a document that is made up of set pixels. You can always downsize a raster file, but if you enlarge it, the pixels will be separated further and further apart resulting in a blurry image. Raster logo files are best suited for web / digital projects.

Which raster formats do you need for your logo? JPEG, PNG.

What is a vector file?
A vector file is made up paths instead of pixels and allows you to resize without losing any resolution (your logo will never look blurry if you enlarge it). A designer or printer will always prefer to work with vector logo files.

Which vector formats do you need for your logo? EPS, PDF, AI, SVG.

 

Best logo formats for web / digital use

JPEG
A JPEG is a raster file that is commonly used for photos and cannot have a transparent background. This logo format is great for digital projects.

Where to use this format:
  • Profile images on social media
  • Internal Word documents like memos and letterheads
  • PowerPoint presentations
  • Email signatures
  • Websites / app development
  • Newsletters
  • Landing pages
  • Blogs

PNG
A PNG is a raster file that is best to use instead of a JPEG when you need a transparent background. This logo format is ideal for digital projects.

Where to use this format:
  • Profile images on social media
  • Internal Word documents like memos and letterheads
  • PowerPoint presentations
  • Email signatures
  • Websites / app development
  • Newsletters
  • Landing pages
  • Blogs

SVG
An SVG is a vector file that can be scaled (enlarged or reduced without a loss in quality) and can also have a transparent background. An SVG logo file is web-optimized: its quick loading time due to its small file size makes it perfect for use on websites.

Where to use this format:
  • Websites / app development
  • Newsletters
  • Landing pages
  • Blogs

 

Best logo formats for print use

EPS
An EPS is a vector file that is scalable with a transparent background and can be opened and edited in Illustrator. This logo format is best for print and generally requested by vendors.

Where to use this format:
  • Business cards & stationery
  • T-shirt / swag
  • Event graphics
  • Flyers
  • Brochures
  • Embroidery
  • Vehicle decals

PDF
A PDF is similar to an EPS file in that it is a scalable vector file with a transparent background and best for print. What makes a PDF logo file different from an EPS is that it is a universal file format, meaning it can be opened without design software. Printers commonly request this file format.

Additionally, most design collateral (such as brochures, business cards, etc) will be sent to printers as PDF files. Design elements within the layout are flattened but the file remains vector based to maintain optimal quality.

Where to use this format:
  • Business cards & stationery
  • T-shirt / swag
  • Event Graphics
  • Flyers
  • Brochures
  • Embroidery
  • Vehicle decals
  • Swag
  • Signage
  • Marketing materials

AI
An AI file is the native vector based file from Adobe Illustrator. Like the PDF and EPS formats, the AI logo format has a transparent background and can be scaled and modified. Designers prefer to use the AI logo format.

Where to use this format:
  • All design projects

At Chroma, we provide our clients with all of these logo file formats; whether it’s for their own use on internal documents or to send to a designer, developer, printer or vendor, our clients are confident that they will always have the appropriate logo file on hand. Let’s chat!