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Branding Package Design Print Collateral Product Design Web Design

LunchBots

structube-catalog-print
Art Direction Branding Print Collateral Web Design

Structube

Lunchbots: book designer, print and production
Branding Editorial Design

The Simple Lunchbox

Printed promo mailer for over 150 stores in Canada
Art Direction Branding Marketing Collateral

IRIS, The Visual Group

As a brand, it's important to maintain consistency As a brand, it's important to maintain consistency by sticking to using your brand's color palette. However, sometimes certain collateral may require a momentary shift in the color scheme. Adding in some additional seasonal colors to provide more depth to your brand collateral is a-ok, as long it complements and does not dramatically conflict with your primary color palette. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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In this case, our beauty and skincare client's primary brand colors are black, white and pale gray - incorporating some pops of color in dynamic shapes brings more visual interest to this wintery themed digital newsletter, while still staying true to the brand.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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#designtips #designstudios #smallbusinessowner #creativebizowner #creativebusinessowner #communityovercompetition #smallbusiness #webdesigner #brandstylist #brandingdesigner #creativebusiness #blogdesigner #creativeentrepreneur #thebrandstylist #gettowork  #betterbranding #mypantonestory #designerlife #brandidentity #webdesign #dontquityourdaydream  #customlogos #cleandesign #designlifestyle #workanywhere #smallbusinesslove #progressoverperfection #thiscreativelife #freelancelifestyle #montrealsmallbusiness
Ah the age old question - to center or not to cent Ah the age old question - to center or not to center a logo in a website's header?⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Take a quick look at the logo in the header on a few of your favorite websites and you might notice both center and left alignment - but is there an optimal solution based on user experience analysis?⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Get our view on this debate in our recent blog post!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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#responsivedesign #webdesignstudio #smallbusinessowner #creativebizowner #creativebusinessowner #communityovercompetition #smallbusiness #webdesigner #brandstylist #brandingdesigner #typographydesign #typographydaily #logotype #webdesigntips #businesslogo #logobrand #minimallogo #designstylist #logodesigner #logodesigns #creativepreneur #brandlogo #visualidentity #designfeed #designdetails #creativeeveryday #Makersmovement #brandguidelines #styleguide #montrealsmallbusiness
Happy Caturday! Say hi to Olive! ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Olive is one of our most important interns and quality-control specialists. She enjoys napping on desks behind screens to ensure that all work at Chroma is just purrfect.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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#caturday #caturdaycuties #catsofinstagram #siberiancats #caturdaymorning #studiocats #companionanimals #designstudios #smallbusinessowner #creativebizowner #creativebusinessowner #communityovercompetition #smallbusiness #webdesigner #brandstylist #brandingdesigner #logodesigner #creativebusiness #blogdesigner #creativeentrepreneur #designerlife #brandidentity #dontquityourdaydream #workanywhere #smallbusinesslove #thiscreativelife #freelancelifestyle #montrealsmallbusiness #smallbusinessowners #smallbusinesslife
At Chroma, we provide our clients with all of the At Chroma, we provide our clients with all of the necessary logo file formats; whether it’s for their own use on internal documents or to send to a designer, developer, printer or vendor, our clients are confident that they will always have the appropriate logo file on hand.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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#responsivedesign #webdesignstudio #smallbusinessowner #creativebizowner #creativebusinessowner #communityovercompetition #smallbusiness #webdesigner #brandstylist #brandingdesigner #typographydesign #typographydaily #logotype #logotips #businesslogo #logobrand #minimallogo #designstylist #logodesigner #logodesigns #creativepreneur #brandlogo #visualidentity #designfeed #designdetails #creativeeveryday #Makersmovement #brandguidelines #styleguide #montrealsmallbusiness
Here's a peak into a bright, fun secondary color p Here's a peak into a bright, fun secondary color palette we recently created for an architecture studio's rebrand. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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While our client's primary palette stayed neutral and professional in tones of gray and black, this secondary color palette added a dynamic and playful dimension to their collateral pieces.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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#colorpalette #pantone #pantonecolor #branddesigner #brandstylist #visualidentity #colortrend #brandcolors #colourpalette #colourtrend #colorinspiration #creativelifehappylife #minimallove #cleandesign #thatsdarlingmovement #graphicdesigner #freelancelifestyle #smallbizowner #ladybosslifestyle #designlifestyle #girlbosslife #beingboss #stationerydesigner #stationerydesign #graphicdesign #smallbusinesslove #progressoverperfection #thiscreativelife #freelancelifestyle #montrealsmallbusiness
Oh hi 👋! We thought it might be nice to show yo Oh hi 👋! We thought it might be nice to show you the faces behind the designs here at Chroma. So hello, here we are!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Wondering how we picked the name Chroma for our business?⠀⠀⠀⠀⠀⠀⠀⠀⠀
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(Side note: Picking a name for your business turns out to be less time consuming than taking and picking a portrait photo to post on Instagram 🙈) ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Chroma is actually the combination of the first few letters of our names, Chryssi + Romain. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Very conveniently, Chroma also happens to be the Greek word for color – χρῶμα (khrôma, “color”). Since colors and the emotions they evoke are key components to expressing a brand’s personality and reaching the heart of an audience, we felt this was an especially fitting word to describe the ultimate goal of our work.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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We're happy to have you follow us along our journey as creative entrepreneurs! ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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#modernlogo #designstudios #smallbusinessowner #creativebizowner #creativebusinessowner #communityovercompetition #smallbusiness #webdesigner #brandstylist #brandingdesigner #creativebusiness #blogdesigner #creativeentrepreneur #thebrandstylist #gettowork  #betterbranding #mypantonestory #designerlife #brandidentity #webdesign #dontquityourdaydream  #customlogos #cleandesign #designlifestyle #workanywhere #smallbusinesslove #progressoverperfection #thiscreativelife #freelancelifestyle #montrealsmallbusiness

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