Iconography Archives - Chroma | Brand Strategy, Visual Identity & Web Design Studio

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Brand Identity Iconography Print Collateral

Fig & Miel

Brand Identity Iconography Naming

Lunaria

Hello Instagram! For the last few months we've bee

Hello Instagram! For the last few months we've been busy behind the scenes building our website and we can't wait to launch! Lots of fun stuff coming soon.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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#modernlogo #designstudios #smallbusinessowner #creativebizowner #creativebusinessowner #communityovercompetition #smallbusiness #webdesigner #brandstylist #brandingdesigner #creativebusiness #blogdesigner #creativeentrepreneur #thebrandstylist #gettowork #betterbranding #mypantonestory #designerlife #brandidentity #webdesign #dontquityourdaydream #customlogos #cleandesign #designlifestyle #workanywhere #smallbusinesslove #progressoverperfection #thiscreativelife #freelancelifestyle #montrealsmallbusiness

This Font Friday feature is a double whammy of inf

Through our carefully crafted, refined and holisti

Through our carefully crafted, refined and holistic custom branding approach, we’ll collaborate to transform your vision in a captivating and strategic identity that expresses the unique attributes of your company and appeals to your ideal clients.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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#modernlogo #designstudios #smallbusinessowner #creativebizowner #creativebusinessowner #communityovercompetition #smallbusiness #webdesigner #brandstylist #brandingdesigner #creativebusiness #blogdesigner #creativeentrepreneur #thebrandstylist #gettowork #betterbranding #mypantonestory #designerlife #brandidentity #webdesign #dontquityourdaydream #customlogos #cleandesign #designlifestyle #workanywhere #smallbusinesslove #progressoverperfection #thiscreativelife #freelancelifestyle #montrealsmallbusiness

We do admit that up until a few years ago, in true

We do admit that up until a few years ago, in true type snob fashion, we would avoid free fonts like a bad sparkling wine (ok, so this is probably not true because even bad sparkling wine is a good time, but you get the idea). ⠀⠀⠀⠀⠀⠀⠀⠀⠀
Generally, a lot of free fonts lack the quality and craftsmanship of commercial fonts and it’s always preferable to support type designers by purchasing fonts. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
However, when on a more limited budget, there are now free font alternatives that we recommend on occasion when establishing font systems, particularly for web-based applications.
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Google Fonts is great resource for free fonts – their collection of type families contains many beautifully designed web-friendly options. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
If you’re looking for something elegant and sophisticated, here are five Google font pairings that we recommend using!
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#fontstyle #fontfriday #googlefonts #fontlove #typography #typographyinspiration #typelove #typematters #serif #typeyeah #graphicdesigner #thatsdarlingmovement #fontcandy #graphicdesigners #branddesigner #smallbizowner #communityovercompetition #beingboss #elegantfonts #ladybosslifestyle #logoinspire #logomaker #girlbosslife #designstudios #designlifestyle #typematters #minimallove #editorialdesign #creativelifehappylife #freelancelifestyle

Here's a peak into a bright, fun secondary color p

Here's a peak into a bright, fun secondary color palette we recently created for an architecture studio's rebrand. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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While our client's primary palette stayed neutral and professional in tones of gray and black, this secondary color palette added a dynamic and playful dimension to their collateral pieces.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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#colorpalette #pantone #pantonecolor #branddesigner #brandstylist #visualidentity #colortrend #brandcolors #colourpalette #colourtrend #colorinspiration #creativelifehappylife #minimallove #cleandesign #thatsdarlingmovement #graphicdesigner #freelancelifestyle #smallbizowner #ladybosslifestyle #designlifestyle #girlbosslife #beingboss #stationerydesigner #stationerydesign #graphicdesign #smallbusinesslove #progressoverperfection #thiscreativelife #freelancelifestyle #montrealsmallbusiness

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