Marketing Collateral Archives - Chroma | Brand Strategy, Visual Identity & Web Design Studio

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Printed promo mailer for over 150 stores in Canada

Art Direction Branding Marketing Collateral

IRIS, The Visual Group

We do admit that up until a few years ago, in true

We do admit that up until a few years ago, in true type snob fashion, we would avoid free fonts like a bad sparkling wine (ok, so this is probably not true because even bad sparkling wine is a good time, but you get the idea). ⠀⠀⠀⠀⠀⠀⠀⠀⠀
Generally, a lot of free fonts lack the quality and craftsmanship of commercial fonts and it’s always preferable to support type designers by purchasing fonts. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
However, when on a more limited budget, there are now free font alternatives that we recommend on occasion when establishing font systems, particularly for web-based applications.
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Google Fonts is great resource for free fonts – their collection of type families contains many beautifully designed web-friendly options. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
If you’re looking for something elegant and sophisticated, here are five Google font pairings that we recommend using!
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#fontstyle #fontfriday #googlefonts #fontlove #typography #typographyinspiration #typelove #typematters #serif #typeyeah #graphicdesigner #thatsdarlingmovement #fontcandy #graphicdesigners #branddesigner #smallbizowner #communityovercompetition #beingboss #elegantfonts #ladybosslifestyle #logoinspire #logomaker #girlbosslife #designstudios #designlifestyle #typematters #minimallove #editorialdesign #creativelifehappylife #freelancelifestyle

Plant Love Boutique was born out of a love of cute

Plant Love Boutique was born out of a love of cute and quirky illustrations and all things food, especially plant-based! We opened this Etsy shop to help spread plant-based love with adorable t-shirts and sweaters, baby onesies, wall art, mugs, tote bags and phone cases, all designed by Chroma.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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#avocado #avocadotoast #vegan #vegansofig #healthy #whatveganswear #veganshirt #veganclothing #veganfashion #veganclothes #plantbased #plantpowered #govegan #veganlife #vegansofinstagram #graphictee #shirtoftheday #etsy #etsyfinds #creativelifehappylife #shopindie #designfeed #designdetails #creativeeveryday #Makersmovement #modernlogo #designstudios #smallbusinessowner #creativebizowner #creativebusinessowner

As a brand, it's important to maintain consistency

At Chroma, every brand we launch comes with a docu

Minimalist wedding invitations - yay or nay?⠀⠀

Minimalist wedding invitations - yay or nay?⠀⠀⠀⠀⠀⠀⠀⠀⠀
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It's a big yay for us - we love a perfect mix of typography, minimal graphic elements and elegant white space.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Here is another peek at Chryssi's "Villa" wedding invitation, featured in our last post and sold at Minted.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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#minted #mintedweddings #mintedartist #invitations #entrepreneur #entrepreneurlifestyle #eventplanner #stationery #wedding #smallbusinessowner #creativebusinessowner #stationerydesign #weddinginspo #weddingstyle #weddinginspiration #engagedcouple #invite #weddingplanner #weddingfeature #weddingphotoshoot #weddingphotography #flashesofdelight #flatlay #creativelifehappylife #modernwedding #pursuepretty #entrepreneursofinstagram #girlboss #ladybosslifestyle #madebymoyo

Through our carefully crafted, refined and holisti

Through our carefully crafted, refined and holistic custom branding approach, we’ll collaborate to transform your vision in a captivating and strategic identity that expresses the unique attributes of your company and appeals to your ideal clients.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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#modernlogo #designstudios #smallbusinessowner #creativebizowner #creativebusinessowner #communityovercompetition #smallbusiness #webdesigner #brandstylist #brandingdesigner #creativebusiness #blogdesigner #creativeentrepreneur #thebrandstylist #gettowork #betterbranding #mypantonestory #designerlife #brandidentity #webdesign #dontquityourdaydream #customlogos #cleandesign #designlifestyle #workanywhere #smallbusinesslove #progressoverperfection #thiscreativelife #freelancelifestyle #montrealsmallbusiness

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