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Lunaria - Branding
Brand Identity Iconography Naming

Lunaria

As a brand, it's important to maintain consistency As a brand, it's important to maintain consistency by sticking to using your brand's color palette. However, sometimes certain collateral may require a momentary shift in the color scheme. Adding in some additional seasonal colors to provide more depth to your brand collateral is a-ok, as long it complements and does not dramatically conflict with your primary color palette. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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In this case, our beauty and skincare client's primary brand colors are black, white and pale gray - incorporating some pops of color in dynamic shapes brings more visual interest to this wintery themed digital newsletter, while still staying true to the brand.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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#designtips #designstudios #smallbusinessowner #creativebizowner #creativebusinessowner #communityovercompetition #smallbusiness #webdesigner #brandstylist #brandingdesigner #creativebusiness #blogdesigner #creativeentrepreneur #thebrandstylist #gettowork  #betterbranding #mypantonestory #designerlife #brandidentity #webdesign #dontquityourdaydream  #customlogos #cleandesign #designlifestyle #workanywhere #smallbusinesslove #progressoverperfection #thiscreativelife #freelancelifestyle #montrealsmallbusiness
We do admit that up until a few years ago, in true We do admit that up until a few years ago, in true type snob fashion, we would avoid free fonts like a bad sparkling wine (ok, so this is probably not true because even bad sparkling wine is a good time, but you get the idea). ⠀⠀⠀⠀⠀⠀⠀⠀⠀
Generally, a lot of free fonts lack the quality and craftsmanship of commercial fonts and it’s always preferable to support type designers by purchasing fonts. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
However, when on a more limited budget, there are now free font alternatives that we recommend on occasion when establishing font systems, particularly for web-based applications.
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Google Fonts is great resource for free fonts – their collection of type families contains many beautifully designed web-friendly options. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
If you’re looking for something elegant and sophisticated, here are five Google font pairings that we recommend using!
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#fontstyle #fontfriday #googlefonts #fontlove #typography #typographyinspiration #typelove #typematters #serif #typeyeah #graphicdesigner #thatsdarlingmovement #fontcandy #graphicdesigners #branddesigner #smallbizowner #communityovercompetition #beingboss #elegantfonts #ladybosslifestyle #logoinspire #logomaker #girlbosslife #designstudios #designlifestyle #typematters #minimallove #editorialdesign #creativelifehappylife #freelancelifestyle
This Font Friday feature is a double whammy of inf This Font Friday feature is a double whammy of info! ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Not only is it an introduction to an absolutely fabulous font family, but it's also a friendly reminder to put those clocks forward on Sunday - while we're not exactly thrilled about one hour less sleep, we are excited for more daylight hours, bringing us one step closer to Spring!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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La Luxes is a stunning serif and script duo by none other than one of our most favorite font designers, Sam Parrett aka @setsailstudios 
With its delicately curved serif details and modern style script, this luxurious typeface is right on trend and would be perfect for an elegant logo, as a display font, and on a save the date or wedding invitation. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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We're absolutely smitten with this gorgeous duo! ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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You can purchase La Luxes on Creative Market.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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#fontstyle #fontfriday #creativemarket #fontlove #typography #typographyinspiration #typelove #typematters #serif #typeyeah #graphicdesigner #thatsdarlingmovement #fontcandy #graphicdesigners #branddesigner #smallbizowner #communityovercompetition #beingboss #elegantfonts #ladybosslifestyle #logoinspire #logomaker #girlbosslife #designstudios #designlifestyle #typematters #minimallove #editorialdesign #creativelifehappylife #freelancelifestyle
Through our carefully crafted, refined and holisti Through our carefully crafted, refined and holistic custom branding approach, we’ll collaborate to transform your vision in a captivating and strategic identity that expresses the unique attributes of your company and appeals to your ideal clients.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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#modernlogo #designstudios #smallbusinessowner #creativebizowner #creativebusinessowner #communityovercompetition #smallbusiness #webdesigner #brandstylist #brandingdesigner #creativebusiness #blogdesigner #creativeentrepreneur #thebrandstylist #gettowork  #betterbranding #mypantonestory #designerlife #brandidentity #webdesign #dontquityourdaydream  #customlogos #cleandesign #designlifestyle #workanywhere #smallbusinesslove #progressoverperfection #thiscreativelife #freelancelifestyle #montrealsmallbusiness
We sure do love a web page that is not only elegan We sure do love a web page that is not only elegantly designed but also thoughtfully responsive! At Chroma, we build custom websites with integrated SEO, analytics, as well as mobile and tablet optimization. We can take care of ongoing maintenance, or give you a turn-key solution to help get you started.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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#responsivedesign #webdesignstudio #smallbusinessowner #creativebizowner #creativebusinessowner #communityovercompetition #smallbusiness #webdesigner #brandstylist #brandingdesigner #typographydesign #typographydaily #logotype #logotips #businesslogo #logobrand #minimallogo #designstylist #logodesigner #logodesigns #creativepreneur #brandlogo #visualidentity #designfeed #designdetails #creativeeveryday #Makersmovement #brandguidelines #styleguide #montrealsmallbusiness
Did you know that people make a subconscious decis Did you know that people make a subconscious decision in regards to a brand within 90 seconds – and that between 62 and 90% of this assessment is based on color alone? Pretty bananas!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Having an appropriate color palette that draws in your ideal customers and evokes emotions that are directly in line with your brand attributes are vital in creating a successful and memorable brand identity.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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#modernlogo #designstudios #smallbusinessowner #creativebizowner #creativebusinessowner #communityovercompetition #smallbusiness #webdesigner #brandstylist #brandingdesigner #creativebusiness #blogdesigner #creativeentrepreneur #thebrandstylist #gettowork  #betterbranding #mypantonestory #designerlife #brandidentity #webdesign #dontquityourdaydream  #customlogos #cleandesign #designlifestyle #workanywhere #smallbusinesslove #progressoverperfection #thiscreativelife #freelancelifestyle #montrealsmallbusiness

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