Naming Archives - Chroma | Brand Strategy, Visual Identity & Web Design Studio

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Brand Identity Iconography Naming

Lunaria

Ah the age old question - to center or not to cent

As a brand, it's important to maintain consistency

Happy Caturday! Say hi to Olive! ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Olive is one of our most important interns and quality-control specialists. She enjoys napping on desks behind screens to ensure that all work at Chroma is just purrfect.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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#caturday #caturdaycuties #catsofinstagram #siberiancats #caturdaymorning #studiocats #companionanimals #designstudios #smallbusinessowner #creativebizowner #creativebusinessowner #communityovercompetition #smallbusiness #webdesigner #brandstylist #brandingdesigner #logodesigner #creativebusiness #blogdesigner #creativeentrepreneur #designerlife #brandidentity #dontquityourdaydream #workanywhere #smallbusinesslove #thiscreativelife #freelancelifestyle #montrealsmallbusiness #smallbusinessowners #smallbusinesslife

We do admit that up until a few years ago, in true

We do admit that up until a few years ago, in true type snob fashion, we would avoid free fonts like a bad sparkling wine (ok, so this is probably not true because even bad sparkling wine is a good time, but you get the idea). ⠀⠀⠀⠀⠀⠀⠀⠀⠀
Generally, a lot of free fonts lack the quality and craftsmanship of commercial fonts and it’s always preferable to support type designers by purchasing fonts. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
However, when on a more limited budget, there are now free font alternatives that we recommend on occasion when establishing font systems, particularly for web-based applications.
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Google Fonts is great resource for free fonts – their collection of type families contains many beautifully designed web-friendly options. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
If you’re looking for something elegant and sophisticated, here are five Google font pairings that we recommend using!
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#fontstyle #fontfriday #googlefonts #fontlove #typography #typographyinspiration #typelove #typematters #serif #typeyeah #graphicdesigner #thatsdarlingmovement #fontcandy #graphicdesigners #branddesigner #smallbizowner #communityovercompetition #beingboss #elegantfonts #ladybosslifestyle #logoinspire #logomaker #girlbosslife #designstudios #designlifestyle #typematters #minimallove #editorialdesign #creativelifehappylife #freelancelifestyle

At Chroma, every brand we launch comes with a docu

Here's a peak into a bright, fun secondary color p

Here's a peak into a bright, fun secondary color palette we recently created for an architecture studio's rebrand. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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While our client's primary palette stayed neutral and professional in tones of gray and black, this secondary color palette added a dynamic and playful dimension to their collateral pieces.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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#colorpalette #pantone #pantonecolor #branddesigner #brandstylist #visualidentity #colortrend #brandcolors #colourpalette #colourtrend #colorinspiration #creativelifehappylife #minimallove #cleandesign #thatsdarlingmovement #graphicdesigner #freelancelifestyle #smallbizowner #ladybosslifestyle #designlifestyle #girlbosslife #beingboss #stationerydesigner #stationerydesign #graphicdesign #smallbusinesslove #progressoverperfection #thiscreativelife #freelancelifestyle #montrealsmallbusiness

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