10 Elegant Google Display Fonts for Your Brand
In a not so distant past, the interwebs were awash with boring system fonts and rigid layouts. I’m talking Times, Arial, Verdana. How could a brand stand out with their own unique visual voice on the internet? These days, there are an incredible number of resources from which designers can choose from, transforming websites from typical and boring to beautiful and brand specific.
Basically, you can think of choosing the fonts that represent your brand similarly to picking out your wardrobe. Whether you realize it or not, what you wear represents the way you want the world to see you – are you traditional and conservative in a dark gray pantsuit, trendy and fun in a bright pink sweater, vintage and whimsical in a retro red and white polka dot dress? Typography is like the clothing for your brand message: the style of fonts you select communicates the values you represent and the kind experience your customers should expect to have when they interact with your brand.
I do admit that up until a few years ago, in true type snob fashion, I would avoid free fonts like a bad sparkling wine (ok , so this is probably not true because even bad sparkling wine is a good time, but you get the idea). Generally, a lot of free fonts lack the quality and craftsmanship of commercial fonts and it’s always preferable to support type designers by purchasing fonts. However, when on a more limited budget, there are now free font alternatives that I recommend on occasion when establishing font systems, particularly for web-based applications.
Google Fonts is great resource for free fonts – their collection of type families contains many beautifully designed web-friendly options. If you’re looking for something elegant and sophisticated, I recommend peeking through my top 10 picks to see if any of these resonate with your brand. Generally, display fonts are meant to be used in bigger sizes and in short sentences (such as titles) due to their more decorative or intricate elements. With each display font, I’ve also added a recommendation for pairing it with a body copy font – one that complements the display font for longer blocks of text.