IRIS, The Visual Group

Art Direction, Branding, Marketing Collateral

IRIS, The Visual Group is Canada’s largest eye care provider. With over 150 centres across Canada, IRIS provides premium eyecare services including eyewear, eye exams and vision correction surgery.

The guiding values of the IRIS brand are passion, honesty and respect. The high-end service provided by leading optometrists and opticians coupled with a superior product offering lend themselves to a refined branding. We’ve evolved the IRIS brand to reflect its refined and respectful values with lifestyle photography and design that feels fashionable, elegant and modern, while still staying approachable.

Art direction, graphic design, and photo retouching post-production by Chroma.

branding and webdesign
Art direction - spring photoshoot
Mailing promo campain
Art direction
Responsive website for the fall campain