Noa Sleep

Noa is an online start-up mattress company that sells directly from its website to customers in Singapore, Hong Kong, and Australia.

Noa was looking to introduce the mattress-in-a-box concept to the Asia-Pacific market. The goal was to create a minimalist, friendly, modern identity that illustrated ease and comfort. Branding components included the design of the logo, colour palette, typography recommendations, as well as print and packaging concepts.